Press Room · motion lab

The motion lab

Each scene beside its plate

The portfolio is drawn from fourteen reference renders, ranked by preference. Each scene below sits beside the plate that drives it, with that plate's match spec: palette, grid, type, print details, what it must show and what it must avoid. Where the spec and the plate disagree, the plate wins; where the plate and the brand law disagree, the brand law wins, and nothing may say something untrue about the work.

The reference set

Fourteen plates, ranked

    The scenes

    Plate beside build

    captures at native size; the live scenes are on the portfolio page

    The fidelity gate

    Run before calling a scene done

      Deviations

      Where this build departs from a plate, and why

        The film

        The route every project takes